winemaker's mulled wine
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Perfect for the cooler season
And warming your heart



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Award

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Ahrwein des Jahres

We won second place in the category

Classics of the year



View now in the store

Award

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German Red Wine Award

We were awarded gold twice at the

German Red Wine Award 2023!



To our red wines

Discover the diversity
of our Ahr wines

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Our wine cellar

We look forward to welcoming you
to our vinotheque.



To our wine cellar

Tradition and passion
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Our winery

Ahr wine brings pleasure
to you who drink it, and to us who produce it.



To our wines

Dedication
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Our wines
Our passion transforms hand-picked
grapes into characterful Ahr wine.


Buy online now

The proof of the pudding is in the eating
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Our wine tastings
Open, classic or romantic
in our barrel cellar.

Request a wine tasting now

Always up to date
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The latest from Max Schell
Discover all the latest news about our Ahr wine and the winery.

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YOUR WINERY IN THE AHR VALLEY

Weingut Max Schell - the home of Ahr wine
We are the third generation to have dedicated ourselves and our winery to traditional
winemaking. Like our founder and namesake Max Schell, we harbour a life-long love for a
valuable natural asset and devote ourselves heart and soul to producing Ahr wine. Would
you like to experience our wines? Whether you’re a novice or a wine buff, you can sample
our Ahr wines in the friendly atmosphere of our vinotheque, or the romantic winery cellar. If
you would like to experience the charm and peace of the Ahr valley, our exquisitely furnished
holiday apartments are the perfect place to take a break. A lifelong love is boundless.
We look forward to meeting you in person, whether it’s shopping for wine in our vinotheque,
at one of our wine tastings, or during a unique holiday in one of our holiday apartments in the
heart of the estate. Share the joy of Ahr wine.
Yours, Wolfgang Schulze-Icking and team

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OUR WINERY

The Ahr - vineyards and grapes. Learn about us, what drives us and what makes our Ahr
wine so special.


FIND OUT MORE

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AHR WINE SHOP

Ahr wines - wines with personality. From Pinot noir and Riesling, via rosé and blanc de noir,
to sparkling wine... experience Ahr wines par excellence.


FIND OUT MORE 

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WINE TASTINGS

Friendly Ahr. Discover your favourite wine in our vinotheque and the winery cellar. A
personal pleasure. A commercial success.


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WE RECOMMEND

NEWS & EVENTS

OUR ACCOLADES

We are very pleased about the great rating of our winery in the Gault & Millau 2025 wine guide with 3 red grapes for the first time and thus as outstanding in the 3 grape range 🍇🍇🍇!!!

Our wines from the 2022 vintage were rated particularly well here. Our top Pinot Noirs such as Ahrweiler Silberberg, Rosenthal and Sonnenberg as well as our Frühburgunder Alte Reben all received 4 grapes and are therefore among the “national leaders”.

We are particularly pleased with the ratings for our wines in the Fallstaff Germany Wine Guide 2025 this year. The Max Schell winery was awarded two stars here and we also received excellent wine ratings.

The 2022 Grand Max “S” Ahrweiler Rosenthal stands out here with 94 points and we are also very proud of the 93+ points for our 2022 Ahrweiler Silberberg. In addition, our 2022 Sonnenberg Spätburgunder, 2022 PULSAHR Spätburgunder and our 2022 Frühburgunder Alte Reben were all also awarded over 90 points.

We are delighted to have been awarded 2.5 stars and thus for the first time as a “very good winery” in Eichelmann 2025.

It is a pleasure to see that the hard work and attention to detail are worthwhile and are being recognized accordingly.

We have been awarded 3 stars as a classified producer by wein.plus, Europe's best-known wine platform.

“The classification seal from wein.plus is immediately recognizable proof of the high standard of a wine producer's work.”

The gourmet magazine “Der Feinschmecker” has once again named us one of the best wineries in Germany in 2025.

We say thank you and are very happy about this honor.

We are very proud that we have once again been awarded 2 stars by Vinum Weinguide Deutschland.

We are delighted to have been awarded gold twice at the German Red Wine Award 2023.

Our 2020 Grand Max “S” Pinot Noir took 1st place in the “Pinot Noir up to 39.99 euros” category and the 2021 Grand Max also took 1st place in the “Pinot Noir up to 19.99 euros” category.

We are delighted to have received another award in this year's prestigious “Ahr Wine of the Year” competition.

Our Pinot Noir 2022 was awarded 2nd place in the “Best Classic” category.

This year, our PULSAHR Riesling feinherb took first place in the “Best Riesling” category in the “Ahr Wine of the Year” awards.

We are delighted with this honor.

We are particularly pleased to have received another award in this year's “Ahr Wine of the Year” competition.

With our Pinot Noir Grand Max 2018, we achieved 1st place in the “Best Premium Wine” category and thus won the gold medal.

Dear wine lovers,

Once again this year, one of our wines took one of the top places in the prestigious “Ahr Wine of the Year” competition.

Our 2016 Grand Max “S” Pinot Noir took 3rd place in the “Best Premium Wine” category.

GET TO KNOW US

Winning wine at the German Red Wine Award 2023

Awarded 95 points by Vinum and in second place: In this video, you can find out more about the award-winning flood wine and the moving journey of the Max Schell winery after the flood.

To our YouTube channel

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