Award

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German Red Wine Award

We were awarded gold twice at the

German Red Wine Award 2023!



To our red wines

Discover the diversity
of our Ahr wines

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Our wine cellar

We look forward to welcoming you
to our vinotheque.



To our wine cellar

Tradition and passion
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Our winery

Ahr wine brings pleasure
to you who drink it, and to us who produce it.



To our wines

Dedication
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Our wines
Our passion transforms hand-picked
grapes into characterful Ahr wine.


Buy online now

The proof of the pudding is in the eating
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Our wine tastings
Open, classic or romantic
in our barrel cellar.

Request a wine tasting now

Always up to date
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The latest from Max Schell
Discover all the latest news about our Ahr wine and the winery.

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YOUR WINERY IN THE AHR VALLEY

Weingut Max Schell - the home of Ahr wine
We are the third generation to have dedicated ourselves and our winery to traditional
winemaking. Like our founder and namesake Max Schell, we harbour a life-long love for a
valuable natural asset and devote ourselves heart and soul to producing Ahr wine. Would
you like to experience our wines? Whether you’re a novice or a wine buff, you can sample
our Ahr wines in the friendly atmosphere of our vinotheque, or the romantic winery cellar. If
you would like to experience the charm and peace of the Ahr valley, our exquisitely furnished
holiday apartments are the perfect place to take a break. A lifelong love is boundless.
We look forward to meeting you in person, whether it’s shopping for wine in our vinotheque,
at one of our wine tastings, or during a unique holiday in one of our holiday apartments in the
heart of the estate. Share the joy of Ahr wine.
Yours, Wolfgang Schulze-Icking and team

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OUR WINERY

The Ahr - vineyards and grapes. Learn about us, what drives us and what makes our Ahr
wine so special.


FIND OUT MORE

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AHR WINE SHOP

Ahr wines - wines with personality. From Pinot noir and Riesling, via rosé and blanc de noir,
to sparkling wine... experience Ahr wines par excellence.


FIND OUT MORE 

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WINE TASTINGS

Friendly Ahr. Discover your favourite wine in our vinotheque and the winery cellar. A
personal pleasure. A commercial success.


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WE RECOMMEND

NEWS & EVENTS

OUR ACCOLADES

We are particularly pleased to have been awarded once again by the wine guide Gault & Millau.

Winery Max Schell is recommended by Gault & Millau Germany 2023

We are very proud of the special recognition from Vinum Weinguide.

For the year 2023, we can look forward to two stars.

We are pleased that "Der Feinschmecker" has awarded us for the best wineries in Germany 2023.
Also for the year 2023 we can be pleased again about a 2-star award in the falstaff wine guide Germany 2023.
For the third year in a row, we can proudly report the award from Vinum Weinguide Germany.

This year we are once again delighted to have received a 2-star award in the falstaff Weinguide Deutschland 2021, which declares our winery to be an insider tip that will be heard from in the future.

 

We are delighted that “Der Feinschmecker” (The Gourmet) monthly magazine has praised
us in its best winemakers and wines category and recommended both our 2016
Frühburgunder Alte Reben trocken and the 2016 Ahrweiler Rosenthal Spätburgunder
trocken for tasting. This special-interest magazine also said that all our wines are accessible,
full-bodied and friendly and reflect the charm and peace of the Ahr valley in a glass. We are
also especially proud of the fact that “Der Feinschmecker” recognises our focus on regional
roots and has highlighted our traditional grape varieties, steep sites, environmentally
conscious cultivation and careful handling of typical varietal grape characteristics and the
Ahr valley.
Taste the successor to our 2016 Frühburgunder Alte Reben trocken for yourself
2017 Ahr Frühburgunder Alte Reben Qualitätswein trocken

 

We are very proud to be recognised again in the Vinum Weinguide 2020.

 

The falstaff Weinguide Deutschland 2020 lists our estate.
We are pleased to be classed as a “Good estate” in Eichelmann 2020.
Once again, one of our wines attained a podium position at the prestigious “Ahr Wine of the Year” competition. Our 2016 Grand Max “S” Spätburgunder gained third place in the “Best Premium Wine” category.

GET TO KNOW US

MEET WEINGUT MAX SCHELL

This video gives you an initial impression of the Max Schell Winery, Rech. Why not take a
look at our YouTube channel?

To our YouTube channel

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